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Text for search engine optimization
The text for the main page of an online store should work for your reputation in the eyes of customers, help them form an opinion. On this page, it is appropriate to briefly tell who you are, what and under what conditions you sell. Formulate and write on the main benefits that customers will receive by shopping in your store.
Problems rarely arise with self-presentation, especially if it is short and to the point. Benefits are more difficult. The benefits include a team of professional professionals and many years of experience with 100% satisfied customers. They look fresh and unconvincing.
In order to correctly formulate the benefits, think about the plus for your buyer from the fact that, for example, you have been working with only one supplier for many years, and voice it.
"We have been working with regular suppliers for the last 10 years" → “We have not changed suppliers for 10 years, so we have new products earlier than our competitors.”
Do this transformation with every boring advantage.